I used to get a kick out of that office-supply store commercial that featured happy parents dancing down the aisle as they bought school supplies and dejected children walking behind them. After a while, though, it struck me as sad, another example of how our society has devalued family — that a parent would be so happy to get rid of their kids that they’ll dance.
The yay-the-kids-are-gone attitude is now being used as a promotion by WCIC-FM, 91.5 in Peoria, which used to use the slogan “We’re Centered in Christ,” but now calls itself “Family Friendly Radio.”
Here’s how “family friendly” WCIC is:
Mom and Dad’s Secret Celebration!
School Bells Never Sounded so GREAT!
Mom and Dad, we know you’re going to miss those great afternoons around town with the kids and those hot days spent running through the sprinklers! Family vacations are where it’s at! But, deep down, we know you relish the quiet that will take over the house when the kids go back to school!
So, here’s your chance to celebrate! Mom and Dad, be listening August 10 through August 21 for the sound of the kids getting on the school bus. Be the ninth caller when you hear it and you’ll receive an eco-friendly bag perfect for back to school shopping and stuffed with 91.5 WCIC gear. Plus you’ll be in the running to win the Grand Prize:
* A Trip to Chicago *
* White Sox Tickets *
* Gas, Food, and Spending Money *
* Hotel Accomodations *
…But Shhhhhh! Don’t tell the kids about the Secret Celebration!
Thanks to Hoerr’s Berean Bookstore for their support!
This is just plain sad. It’s “family friendly” to “celebrate” sending your kids off to school? What does it tell the children whose departure to school is being celebrated?
Here’s what American evangelicalism has come to: Thinking the same way about our families the way the world does. WCIC should change its slogan from “Family Friendly Radio” to “Worldly Culture Is Cool.”
I understand that parents might need a break from time to time from the stresses involved with raising children, and that they need some time as a couple. But this contest represents a worldview that, No. 1, it’s OK to send your children away from the home to be educated, in many cases to government-run schools, and, 2, things are better when that happens! And I also know that when I’m at home alone, without three kids bouncing around and chattering, I feel totally at sea. My wife and children are gifts from God.
But Dave Brooks, station manager at CIC, says the promotion is only a “wink”:
I guess the playful tone, the “wink” of the promotion does not work for you.
I’m sorry. As much as I would like to see this as a lighthearted, playful promotion, I don’t see any “wink.” If it was meant to just be a playful wink, it failed. WCIC and Hoerr’s Berean Bookstores need to get better copywriters. It’s made all the worse by the emphasis on “family friendly radio.”
Yeah, real friendly.